Virtuoso Honors Triple Creek Ranch with 2011 ‘Best Of The Best’ Award



Triple Creek Ranch Named Most Innovative Guest Experience by Prestigious Travel Network

Darby, Montana/USA (August 17, 2011)  Leading luxury travel network, Virtuoso®, along with its flagship magazine VITUOSO LIFE, honored Triple Creek Ranch with a coveted 2011 “Best of the Best” Award for Most Innovative Guest Experience. Triple Creek Ranch is one of only 10 hotels, out of the network’s collection of more than 900 world-class properties, to be recognized this year. Virtuoso CEO, Matthew D. Upchurch, VIRTUOSO LIFE publisher and vice president of marketing, Terrie Hansen, and Virtuoso vice president of hotels, destinations & tours, Albert Herrera, revealed the award winners on August 17 during the Hotels & Resorts dinner at Virtuoso’s 23rd annual Travel Mart conference. Nearly 1,700 of Virtuoso’s member travel advisors – considered the top producers within the industry – and more than 1,600 of the network’s preferred travel providers participated in the travel industry’s preeminent networking event, which took place August 14-19 at the Bellagio in Las Vegas.
“The ‘Best of the Best’ award winners represent hotels that set new standards in luxury travel and hospitality professionals who elevate the industry through their efforts, and Triple Creek Ranch has truly earned the title of “Most Innovative Guest Experience,” states Herrera. Triple Creek Ranch raises the bar for everyone in the hospitality industry by focusing on delivering the best and most personal experience, one guest at a time. Triple Creek Ranch should be extremely proud of this accomplishment, just as we at Virtuoso are proud to recognize this outstanding hotel as the ‘Best of the Best’ within our travel network.”
VIRTUOSO LIFE editors, in collaboration with Virtuoso’s member travel advisors, selected nominees in 10 categories. The network’s more than 6,000 advisors weighed in on the finalists to determine this year’s award recipients. Triple Creek Ranch was selected above all other nominees as the very best in [its/his] category. As a ‘Best of the Best’ winner, Triple Creek Ranch is featured in the September/October 2011 issue of VIRUTOSO LIFE magazine (, reaching 200,000 upscale, world travelers.
Most Innovative Guest Experience:
Award description: Recognizes a hotel that continually raises the bar by featuring clever and meaningful guest experiences that move the industry forward.
– Triple Creek Ranch, Darby, MT, U.S.
Nominees in this category
– Singita Pamushana Lodge, Malilangwe Wildlife Reserve, Zimbabwe
– The Romanos, A Luxury Collection Resort, Costa Navarino, Greece
– Phulay Bay, a Ritz-Carlton Reserve, Krabi, Thailand
– Hacienda de San Antonio, Comala, Mexico
About Triple Creek Ranch
Rated the #1 US inn and #6 worldwide hotel in Travel + Leisure’s 2011 World’s Best Awards and a favorite on both the 2011 Conde Nast Traveler “Gold List” and the 2010 Condé Nast Traveler “Readers’ Choice” list, Triple Creek Ranch is a Relais & Châteaux member property and an Orvis-endorsed fly-fishing lodge and resort. Set against the breathtaking backdrop of the Montana Rockies, Triple Creek Ranch accommodates guests in 23 luxurious Western-style log cabins (most with outdoor hot tubs), all newly renovated. The ranch is known for its innovative cuisine, extensive wine cellar, and outstanding service. In addition to its range of on-property hiking, horseback riding and nature tours, the resort offers a menu of excursions for exploration on the ranch’s millions of surrounding acres. Exceptional original works of Western art is found throughout the property., 406-821-4600, 800-654-2943. Twitter: @TripleCreekRanc. Facebook:
About Virtuoso®:
Virtuoso® is the industry’s leading luxury travel network. This by-invitation-only organization comprises over 300 agencies with more than 6,000 elite travel specialists in 22 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,200 of the world’s best travel providers and premier destinations. The network’s member agencies generate over $9.6 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access. Virtuoso is the exclusive network of travel services and benefits provided by MasterCard® for participating World Elite MasterCard® programs. To view Virtuoso’s latest video content, visit


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